Tim Staines' Resume

Tim Staines' Experience

2011 - Present
Maxim Healthcare Services
Columbia, Maryland

Senior eMarketing Specialist
I’m responsible for the overall health and growth of the company’s web properties and internet marketing strategy. My responsibilities include, but are not limited to:

• Maintaining, upgrading, and managing company websites as necessary to produce increases in traffic, improve user experience, increase conversion rates
• Automation of prospect cycle management and re-targeting with email blasts and advertising
• Consulting with various departments within the company to streamline processes related to project management, information sharing, lead tracking, and marketing related best practices
• Providing strategic direction and tactical implementation for both internet marketing and traditional offline marketing
• Online reputation management of the company brands
• Management of a team of web developers and numerous outside vendors
• Regular collaboration with field and headquarters personnel to gauge the effectiveness of marketing activities, troubleshoot issues, and improve the overall performance of the company

2008 - 2011
Ephricon Web Marketing
Severna Park, Maryland

Search Marketing Manager
I managed client relationships and implemented SEO initiatives for client websites as well as complimentary sites in client industries. My duties included:

• Site analysis - both preliminary and ongoing analysis of client sites to determine areas of opportunity
• Keyword research - market, industry, and competitive analysis of targetable keywords followed by strategic prioritization and planning
• Increasing rankings, traffic, and conversions through link building, on-site content development, blogging, article and press release distribution, link bait, directory submissions, local online networking and social media management
• Tracking traffic and conversion metrics with analytics programs
• Monitoring Google Webmaster Central and Bing Webmaster Center

Additional web marketing experience includes but is not limited to:

• Managing the development of and launching new client sites leading to significant increases in search engine generated traffic while producing optimized site architecture, usability and conversion path benefits
• Working with designers, developers, copywriters, hosting companies, and various additional web vendors

2005-Present
Entrepreneur
Severna Park, Maryland

OwnerPartner – Chesapeake ProCon
In 2005 I started Chesapeake ProCon as an internet marketing company focused on website creation for small businesses and sole proprietors. I knew at that time that I wanted to use my Marketing degree in combination with the internet, but I had no previous exposure to web development.

I taught myself basic HTML during that first year and began developing sites from templates. Over the next few years my understanding of websites grew along with my coding skills. I picked up a functional level of CSS, PHP, ASP, and Cold Fusion. And while I don't consider myself a developer, I can edit the code and speak the web dev language at a high level that allows me to effectively communicate with business decision makers.

During this time I also found Search Engine Optimization and realized my calling. Marketing on the internet isn't just about having a website, it's about using that website to increase revenue. A website isn't just something you put on your business card, it's a valuable tool that will bring in new business on its own if you are willing to invest in more than just a pretty design.

I worked on SEO for my own sites and those of the small business that I had developed previously, and in early 2008 I decided that I wanted to make a career out of Internet Marketing. I found an SEO position with Ephricon Web Marketing, a small SEO focused agency in Baltimore, Maryland. I applied, got hired and have been working there ever since.

I've continued to do side work with Chesapeake ProCon where I've transitioned to mostly WordPress site development because of it's versatile, SEO friendly architecture, and amazing web community.

Partner – EZ Dock Mid-Chesapeake 2006-2008

• Initiated and managed growth in excess of partner expectations for our dock dealership.
• Produced and implemented all general and targeted marketing materials and overall strategy; including development and implementation of web strategy and SEO.
• Closed ¾ of the total company sales during active role, serviced nearly 100% of sales.

2003 – 2005
Commerce Corporation
Baltimore, Maryland

• Sales & Marketing Account Coordinator  – Key Account: Sears
  • Responsible for the day to day operation of the company’s largest account - $18 million/year & 20% overall sales – Managed over 2000 products from over 100 manufacturers for Sears
  • Negotiated the purchase of and implemented the software package Space Planning Plus (Plan-o-gram Software) – Became certified to the Advanced Level for its operation
  • Developed monthly “bulk stack” program that regularly increased sales velocity for included items by over 20% for manufacturer, distributor, and retailer alike

Tim Staines' Education

2002
Salisbury University
Salisbury, Maryland

• Bachelor of Science in Marketing
  • Course Study Included: Marketing Management Strategy, Strategic Management, International Marketing, Personal Selling

Additional Information About Tim Staines

• I use Twitter and Facebook every day, and have accounts at digg, reddit, StumbleUpon, etc.
• I’m not a graphic designer, but I use Adobe Illustrator, Photoshop and Fireworks regularly
• And I’m not a developer, but I know enough about PHP, ASP, HTML, and CSS to be dangerous.

 

Images of Tim Staines

 

Where to find Tim Staines on the web . . .

Active

• Twitter
• LinkedIn
• Yelp

Less Than Active

• The Marketing Consultancy my wife and I own
• My Neglected Blog
• SEOmoz
• Reddit
• StumbleUpon
• Digg
• Fast Company
• Spoke
• Naymz
• Knowem

SEO Resources

• Rae Hoffman's 'How to Learn SEO' post.
• The Outspoken Media Blog.
• The SEOmoz 'Beginner's Guide to Search Engine Optimization'
• Bill Slawski's almost unbelievable archive of (in my opinion "technical") SEO blog posts.
• David Mihm's local SEO posts.
• Michael Gray's SEO Blog.

These people link out to lots of other great resources out there, so if you want to learn more just click on the links that they're dropping on their sites.