Tim Staines' Resume
2012 - Present
Digital Project Manager
Digital Integration Supervisor
At Crosby I'm responsible for all things digital. As we work to better integrate the traditional and digital components of our offerings, my skills are being put to use across a wide range of marketing initiatives. I manage:
- Website design and development projects
- Facebook fan pages and advertising
- Pay-Per-Click campaigns
- Webcasting initiatives
- Email blasts and newsletters
- Search Engine Optimization
- Internal productivity tools (I’m leading the company’s Beta trial of an SaaS Agile Development Platform)
- Content management systems
Clients I work with: EPA's ENERGY STAR program, the Social Security Administration, the Anne Arundel County Department of Health, Kaiser Permanente, Maryland Primary Care Physicians, the Department of Veteran's Affairs, the USDA, and many other clients.
2011 - 2012
Maxim Healthcare Services
Senior eMarketing Specialist
I was responsible for the overall health and growth of the company’s web properties and internet marketing strategy. My responsibilities included, but were not limited to:
- Maintaining, upgrading, and managing company websites as necessary to produce increases in traffic (over 200% growth), improve user experience, increase conversion rates (50x)
- Automation of prospect cycle management and re-targeting with integrated marketing strategies
- Consulting with various departments within the company to streamline processes related to project management, information sharing, lead tracking, and marketing related best practices
- Providing strategic direction and tactical implementation for both internet marketing and traditional marketing
- Online reputation management of the company brands
- Management of a team of web developers and numerous outside vendors
- Collaboration with field and headquarters personnel to gauge the effectiveness of marketing activities, troubleshoot issues, and improve the overall performance of the company
2008 - 2011
Ephricon Web Marketing
Search Marketing Manager
I managed client relationships and implemented SEO initiatives for client websites as well as complimentary sites in client industries. My duties included:
- Site analysis - both preliminary and ongoing analysis of client sites to determine areas of opportunity
- Keyword research - market, industry, and competitive analysis of targetable keywords followed by strategic prioritization and planning
- Increasing rankings, traffic, and conversions through link building, on-site content development, blogging, article and press release distribution, link bait, directory submissions, local online networking and social media management (demonstrable results available upon request)
- Tracking traffic and conversion metrics with analytics programs
- Monitoring Google Webmaster Central and Bing Webmaster Center
- Managing the development of, and launching new client sites leading to significant increases in search engine generated traffic while producing optimized site architecture, usability and conversion path benefits
- Working with designers, developers, copywriters, hosting companies, and various additional vendors
2005 - 2012
Severna Park, Maryland
Owner/Partner – Chesapeake ProCon
In 2005 I started Chesapeake ProCon as an internet marketing company focused on website creation for small businesses and sole proprietors. I knew at that time that I wanted to use my marketing degree in combination with the internet, but I had no previous exposure to web development.
I taught myself basic HTML during that first year and began developing sites from templates. Over the next few years my understanding of websites grew along with my coding skills. I picked up a functional understanding of CSS, PHP, ASP, Cold Fusion, and database integration. While I don't consider myself a developer, I’m comfortable editing code and translating development terminology into language which can easily be understood by business professionals.
During this time I also found Search Engine Optimization and realized my calling – Web Marketing. I learned that marketing on the internet isn't just about having a website; it's about establishing your website as the hub of all marketing activities. So in early 2008 I decided that I wanted to make a career out of Internet Marketing. I found an SEO position with Ephricon Web Marketing, a small SEO focused agency in Baltimore, Maryland. I applied, got hired and worked there until the company moved its headquarters to Charlotte, NC.
Partner – EZ Dock Mid-Chesapeake 2006-2008
- Initiated and managed growth in excess of partner expectations for our dock dealership.
- Produced and implemented all general and targeted marketing materials and overall strategy; including development and implementation of web strategy and SEO.
- Closed ¾ of the total company sales during active role, serviced nearly 100% of sales.
2003 – 2005
Sales & Marketing Account Coordinator – Key Account: Sears
- Responsible for the day to day operation of the company’s largest account - $18 million/year & 20% overall sales – managed over 2000 products from over 100 manufacturers for Sears
- Negotiated the purchase of and implemented the software package Space Planning Plus (Plan-o-gram Software) – Became certified to the Advanced Level for its operation
- Developed monthly “bulk stack” program that regularly increased sales velocity for included items by over 20% for manufacturer, distributor, and retailer alike
Bachelor of Science in Marketing
- Course Study Included: Marketing Management Strategy, Strategic Management, International Marketing, Personal Selling
- I read and/or interact with the SEO industry regularly.
- I use Twitter and Facebook every day, and have accounts at digg, reddit, StumbleUpon, etc.
- I’m not a graphic designer, but I use Adobe Illustrator, Photoshop and Fireworks regularly
- And I’m not a developer, but I know enough about PHP, ASP, HTML and databases to be dangerous.
Images of Tim Staines
Where to find Tim Staines on the web . . .
Less Than Active
- Rae Hoffman's 'How to Learn SEO' post.
- The Outspoken Media Blog.
- The SEOmoz 'Beginner's Guide to Search Engine Optimization'
- Bill Slawski's almost unbelievable archive of (in my opinion "technical") SEO blog posts.
- David Mihm's local SEO posts.
- Michael Gray's SEO Blog.
These people link out to lots of other great resources out there, so if you want to learn more just click on the links that they're dropping on their sites.